61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall two-thirds of businesses have excellent and good ratings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out a lot more reviews to get a clear view of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.

Source: Review Trackers

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When consumers have to pick a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated material can do wonders in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent increase.

Source: RevLocal

83% Of All Young Customers Were Invited To Give A Review Recently

Of those asked, 80% of customers did give a review. Overall, companies have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

95% Of Unsatisfied Consumers Will Return To A Business If A Company Deals With Issues Quickly And Efficiently

Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Since the vast majority of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

72% Of Customers Won't Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still require client reviews. There's no other way around it. Clients are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics position clients' reviews as the most credible source of suggestions. Online reviews typically carry the very same weight as guidance from loved ones.

Source: Brightlocal