86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact make use of them.

Although we now understand why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Since the huge majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews stay without a response. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a physician or a lawyer.

Younger people (age 18-35) are much more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get a clear view of how the business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

Presently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you manage to pick a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

Google Represents 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Many Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center