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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
83% Of All Younger People Were Invited To Post A Review Recently
Of those invited, 80% of customers did submit a review. Overall, companies have asked 66% of all clients to leave a review on their business.
Source: Brightlocal
15 Percent Of Clients Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of potential customers won't even think about doing business with a company they can't find viewpoints about.
Source: Statuslabs
53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of customer reviews stay without a response. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read a lot more reviews to get a better idea of how business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal
89% Of Consumers Review A Businesses Reactions To Reviews
Not only do many clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
More Than Half Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Score
This stat is among lots of that illustrate the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your clients pleased is more important than ever.
57% of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Furthermore, 11% looked just for businesses with an ideal five star ranking.
Source: Brightlocal
61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Generally two-thirds of companies have great and awesome scores. Just 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
Most Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating actually helps your overall score.
According to customer rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
98% Of Yelp's Visitors Bought From A Business They Found On The Site
Usually, 142 million consumers check out Yelp every month. If you have not claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You