90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

89% Of Consumers Read A Companies Reactions To Reviews

Not only do most consumers read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'really often'.

Source: Trust You

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Given that the vast bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Globally

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

USA Consumers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American clients.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact use them.

Although we now understand why customer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

77% Of Consumers Would Most Likely Post A Review If They Were Asked

More than a 35% would leave a review to advise others about their customer encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

82 Percent Of Consumers Check Out Review Sites Since They Want To Acquire A Service Or An Item And Want To Get The Facts About The Businesses Services And Products.

Review websites are places that people go to get the truth about a service, item or business. Users come because they have actually already formed a buying decision. The majority of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new car and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic appeal of a site can only go so far.

Source: Review Trackers