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91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews normally bring the exact same weight as suggestions from loved ones.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact make use of them.
Although we now understand why customer reviews are so powerful, the majority of businesses apparently do not.
Source: LsaInsider
Google Accounts For 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
15% Of Consumers Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of prospective clients won't even consider doing business with a business they can't find viewpoints about.
Source: Statuslabs
The Average Review Length Has Gotten 65% Much Shorter Since 2010
In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
82 Percent Of Consumers Visit Review Websites Since They Wish To Buy A Service Or A Product And Wish To Get The Truth About Business Products And Services.
Users come since they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the stats appear more genuine which is what the would-be customers are searching for. Almost a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are appropriate and beneficial.
Source: Fan and Fuel
More Than Half Of Shoppers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista
98% Of Yelp's Visitors Bought From A Business They Found On The Site
Usually, 142 million consumers go to Yelp on a monthly basis. This is as excellent a time as any if you haven't declared your totally free Yelp business page.
Source: RevLocal