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71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select a physician or a legal representative.
Young people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star ranking is the first thing consumers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
The Majority Of Clients Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are apparently the more opinionated ones.
Source: Statista
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our buying preferences.
According to social reviews statistics, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear individuals aren't satisfied with ratings alone.
Written reviews make the stats appear more authentic which is what the potential clients are searching for. Almost a 3rd of consumers say composed reviews are the only function that makes them believe the websites' reviews are relevant and helpful.
Source: Fan and Fuel
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
89% Of Consumers Want To Read Reviews On Their Mobile Devices
Be it via an app or a mobile web browser, everyday people choose to read reviews on their cell phones.
Source: Statista
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista