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49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats show that 63% of consumer reviews go on without a response. That's regrettable, because those businesses are losing consumers that way.
Source: Review Trackers
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat consumers well generally succeed, review websites help make certain of that.
Source: Statuslabs
Online Item Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270 Percent
User review statistics reveal the purchase possibility for an item with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Google Represents 57.5% Of All Reviews Across The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews
Corresponding with your consumers develops trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are going to invest more money with a business.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star score is the first thing customers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.
Source: Statista
More Than Half Of People Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are purportedly the more vocal ones.
Source: Statista
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies really make use of them.
Although we now know why customer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra