53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a legal representative or a doctor.

Younger people (age 18-35) are even more inclined to work with an expert based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Many Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews stay without a reaction. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

77% Of Customers Would Most Likely Submit A Review If They Were Asked

More than a 35% would leave a review to educate others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your consumers establishes trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our buying preferences.

According to social reviews stats, Facebook impacts more than half of users' purchase choices.

Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

Google Accounts For 57.5% Of All Reviews Across The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Over Half Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics show the basic popularity of a website can only go so far when it pertains to trust.

Source: Review Trackers

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now understand why client reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as advice from friends and family.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get a better idea of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal