American Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US customers.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

89% Of Consumers Read A Companies Reactions To Reviews

Not only do a lot of shoppers read the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Data reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick a physician or a legal representative.

Young people (age 18-35) are much more likely to employ a professional based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management statistics show a company's reputation does not impact just the customers. Potential employees likewise look at rankings and read reviews.

Source: Deloitte

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

Online Item Reviews About A Product Can Boost Its Conversion Rate By An Incredible 270 Percent

User review statistics reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made rapidly.

Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

70 Percent Of Consumers Choose To Find Out About A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

83 Percent Of Consumers Don't Rely On Advertising

The standard channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads select to take notice of consumers' suggestions online.

Source: Statuslabs

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

If A Company Handles Issues Rapidly And Effectively, 95% Of Unhappy Consumers Will Go Back To A Business

Customers do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two-thirds of companies have excellent and exceptional ratings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal