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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
83 Percent Of Clients Do Not Trust Advertising
The traditional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust ads choose to take note of consumers' suggestions online.
Source: Statuslabs
Software Reviews Influence Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider
Reviews have an enormous impact on their decision when consumers have to select a solution provider.
Source: DemandGenReport
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general appeal of a website can just go so far.
Source: Review Trackers
77% Of Consumers Would Definitely Submit A Review If They Were Asked
More than a 35% would do it to notify others about their client experience and 24% would most likely direct their review to the company itself.
Over a 26% would want to leave a review to assist other individuals with their choice making process.
Source: Podium
Over Half Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Score
This stat is among numerous that illustrate the value of online rankings. Now that news of customer satisfaction travels this quick, keeping your customers pleased is more vital than ever.
57% of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for companies with an ideal five star rating.
Source: Brightlocal
Positive Reviews Encourage 68% Of Consumers To Use Local Businesses
Because the large bulk of customers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Google Represents 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
89% Of Customers Read A Businesses Reactions To Reviews
Not only do many consumers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
82 Percent Of Customers Go To Review Websites Because They Want To Buy A Service Or A Product And Want To Get The Facts About The Businesses Product Or Services.
Review sites are places that customers go to get the facts about a service, item or business. Users come since they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal