Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made quickly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients

24% of US consumers consider reviews as 'very influential'.

To highlight the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are also going to accept slower shipping times for such products.

Source: Turntonetworks

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Certainly Give A Review

More than a 35% would leave a review to educate others about their customer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium

15% Of Customers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of possible consumers will not even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Because the large majority of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now understand why consumer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

89% Of Individuals Choose To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, consumers prefer to read reviews on their phones.

Source: Statista

86 Percent Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have exceptional and good rankings. Just 5% of companies have a score below three stars.

Source: Brightlocal

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get an idea of how business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz