Software Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Published On Twitter Can Grow Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Customers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews go on without a reaction. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

89% Of Consumers Review A Companies Reactions To Reviews

Not only do the majority of individuals read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two-thirds of companies have great and awesome scores. Just 5% of companies have a rating below three stars.

Source: Brightlocal

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the massive effect user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

If They Were Asked, 77% Of Consumers Would Undoubtedly Give A Review

More than a 35% would do it to educate others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other individuals with their decision making process.

Source: Podium

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients

24% of US shoppers consider reviews as 'very influential'.

To illustrate the value of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a huge impact on their decision when consumers have to select a service provider.

Source: DemandGenReport

15 Percent Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of possible clients won't even think about working with a company they can't find opinions about.

Source: Statuslabs

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review stats show the purchase probability for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center