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53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.
With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
86 Percent Of Customers Would Think About Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you provide them an excellent experience.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics show that 63% of client reviews remain without a reaction. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
Google Represents 57.5% Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When customers need to choose a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
More Than Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Individuals Choose To Read Reviews Using Their Smart Devices
Be it via an app or a mobile browser, clients prefer to read reviews on their phones.
Source: Statista
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Because the large majority of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Business
This stat is among numerous that highlight the importance of online scores. Now that news of customer satisfaction travels this quick, keeping your consumers pleased is more important than ever.
57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for businesses with an ideal five star ranking.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US consumers consider reviews as 'extremely influential'.
To show the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those same clients are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks