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70 Percent Of Consumers Choose To Find Out About A Business By Means Of Reviews And Posts, Rather Than Advertisements
Ads are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
If A Company Manages To Fix Problems Rapidly And Efficiently, 95% Of Disappointed Consumers Will Return To A Company
Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will want to share it.
Source: Brightlocal
A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Profits
Businesses that treat clients fairly usually prosper, review sites help make certain of that.
Source: Statuslabs
15 Percent Of Consumers Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of possible clients will not even think about working with a business they can't discover viewpoints about.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to select a doctor or a lawyer.
Young people (age 18-35) are a lot more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
89% Of Customers Review A Companies Responses To Reviews
Not only do many individuals check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the statistics appear more authentic which is what the potential clients are trying to find. Almost a third of consumers state composed reviews are the only function that makes them believe the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Considering that the huge majority of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use A Business
This stat is among many that illustrate the importance of online scores. Now that news of client complete satisfaction travels this fast, keeping your consumers happy is more crucial than ever.
57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for companies with an ideal five star score.
Source: Brightlocal
67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
When customers have to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 6 Percent Of Consumers Don't Trust Client Reviews At All
According to client review stats, a whopping 19 percent of consumers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of customers, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses actually utilize them.
Although we now know why client reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz