Only 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to customer review stats, a massive 19% of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

70% Of Customers Choose To Find Out About A Business Through Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

89% Of Clients Read A Companies Replies To Reviews

Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Clients Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made quickly.

Online reviews are obviously persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people know the value of being informed. User-generated material has an unassailable impact on customers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Usually, 142 million consumers check out Yelp on a monthly basis. If you haven't declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews generally bring the same weight as advice from friends and family.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

74% Of Regional Companies Have At Least One Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online scores data, we discovered that a company needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management statistics suggest a business's reputation does not affect simply the clients. Potential team members also look at rankings and read reviews.

Source: Deloitte

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal