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Google Accounts For 57.5 Percent Of All Reviews Across The Globe
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out client reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Given that the huge majority of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
Reviews have an enormous effect on their decision when consumers have to select a solution provider.
Source: DemandGenReport
USA Buyers View "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.
Source: Statista
73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't satisfied with ratings alone.
Customer reviews make the statistics appear more genuine which is what the potential customers are looking for. Practically a 3rd of consumers state composed reviews are the only function that makes them think the sites' reviews are relevant and helpful.
Source: Fan and Fuel
83% Of All Young Customers Were Invited To Leave A Review Recently
Of those invited, 80% of consumers did give a review. In general, businesses have asked 66% of all clients to give a review on their business.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also influence our buying decisions.
According to social media reviews data, Facebook impacts the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business.
Source: RevLocal
89% Of Clients Browse A Businesses Feedback To Reviews
Not only do many shoppers check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Reviews Shared On Twitter Can Grow Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'very influential'.
To show the value of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people understand the worth of being informed. User-generated content has an unassailable impact on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings data, we learnt that a business requires to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal