People Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are clearly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15% of possible consumers will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out much more reviews to get a better idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

USA Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American clients.

Source: Statista

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other people, you manage to choose a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and rating statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use A Business

This stat is one of lots of that highlight the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your clients happy is more crucial than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with a best five star score.

Source: Brightlocal

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Generally two thirds of companies have outstanding and good rankings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs