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95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats prove that 63% of customer reviews remain without a reply. That's regrettable, because those companies are losing clients that way.
Source: Review Trackers
98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Website
Usually, 142 million customers go to Yelp every month. This is as good a time as any if you haven't declared your free Yelp business page.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83 Percent Of Clients Don't Trust Advertising
The standard channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements pick to take notice of consumers' recommendations online.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Earnings
Businesses that treat clients fairly usually prosper, review websites help ensure of that.
Source: Statuslabs
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Across The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.
Although we now understand why consumer reviews are so powerful, the majority of businesses apparently do not.
Source: LsaInsider
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other consumers, you quickly select one that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
If They Were Asked, 77% Of Clients Would Undoubtedly Submit A Review
More than a 35% would do it to notify others about their customer experience and 24% would likely direct their review to the business itself.
Over a 26% would be willing to leave a review to help other individuals with their choice making process.
Source: Podium
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a lawyer or a physician.
Young people (age 18-35) are even more likely to hire an expert based on online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
Younger people know the value of being informed. User-generated content has an indisputable impact on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower score really helps your overall rating.
According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center