74 Percent Of Local Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings data, we discovered that a company needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

72% Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how appealing your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat clients fairly normally succeed, review sites help make certain of that.

Source: Statuslabs

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

95% Of Unsatisfied Consumers Will Go Back To A Business If A Business Manages To Solve Issues Quickly And Effectively

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for a product with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Prefer To Learn About A Business By Means Of Reviews And Short Articles, Rather Than Ads

Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

USA Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the very same weight as recommendations from loved ones.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a lawyer or a medical professional.

Young people (age 18-35) are much more likely to work with a professional based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters