95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'very often'.

Source: Trust You

73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Client reviews make the statistics appear more authentic which is what the potential customers are trying to find. Practically a 3rd of consumers say composed reviews are the only function that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'extremely influential'.

To show the value of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same consumers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an indisputable impact on customers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Reviews Shared On Twitter Can Help Boost Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

15% Of Visitors Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of potential clients will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two-thirds of businesses have excellent and exceptional rankings. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal