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The Average Review Word Count Has Actually Become 65% Shorter Since 2010
As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
71% Of Millennials Search Consumer Reviews Of Expert Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick an attorney or a medical professional.
Young people (age 18-35) are much more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
Only 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies actually make use of them.
Although we now know why consumer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the general popularity of a website can just go so far.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and score statistics show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Customers Could Spend 31% More With A Business That Has Fantastic Reviews
Take note of this statistic. The more detailed other users explain your product and services, the more money you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Typically, 142 million customers go to Yelp every month. This is as good a time as any if you have not declared your free Yelp business page.
Source: RevLocal
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
Just 6% Of Consumers Do Not Trust Consumer Reviews At All
According to consumer review data, a massive 19 percent of consumers constantly rely on online reviews and never ever a purchase without reading reviews initially.
Source: Statista
77% Of Users Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs