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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
A Lot Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
70 Percent Of Consumers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Rather Than Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
90 Percent Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies actually use them.
Although we now understand why customer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals know the value of being informed. User-generated content has an indisputable effect on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To show the value of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those exact same customers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Overall two-thirds of companies have excellent and good ratings. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
73% Of Customers Believe Client Reviews Are More Important Than Star And Number Scores
Online review data make it clear people aren't pleased with scores alone.
Customer reviews make the statistics appear more genuine which is what the would-be clients are searching for. Practically a third of consumers say composed reviews are the only function that makes them think the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.
Source: Review Trackers