95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read much more reviews to get an idea of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall two-thirds of companies have great and exceptional rankings. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you manage to choose a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to take note of consumers' suggestions online.

Source: Statuslabs

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

When consumers need to pick a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management stats show a business's reputation does not impact simply the consumers. Prospective employees also look at ratings and take a look at reviews.

Source: Deloitte

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated material has an indisputable impact on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Most Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating really helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center