Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

15% Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential clients will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business.

Source: RevLocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews

Online review stats reveal that 63% of consumer reviews go on without a response. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Normally, 142 million consumers visit Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the enormous impact user ratings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Overall 2 out of 3 companies have excellent and outstanding ratings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores statistics, we discovered that a company needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Because They Desire To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Sites.

Users come since they have already formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone