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Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact utilize them.
Although we now know why client reviews are so powerful, most businesses obviously do not.
Source: LsaInsider
The Majority Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and ranking statistics show people value the opinion of peers more than any other content.
Source: Collective Bias
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the basic appeal of a website can only go so far when it concerns trust.
Source: Review Trackers
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat consumers honorably typically flourish, review websites help make sure of that.
Source: Statuslabs
82% Of Customers Go To Review Websites Because They Wish To Buy A Service Or A Product And Wish To Get The Truth About The Businesses Product Or Services.
Review sites are locations that customers go to get the truth about a business, service or product . Due to the fact that they have already formed a buying decision, users come. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
30% Of Customers Feel Positive About A Business Which Responds To Online Reviews
Keeping in touch with your customers builds their trust. Even something easy like responding to their remarks and reviews can make them feel valued.
As you might anticipate, customers who feel this way are ready to invest more cash with a business.
Source: Statuslabs
83 Percent Of Customers Do Not Rely On Advertising
The standard channels to reach clients aren't as influential as they used to be. Many users who no longer trust advertisements choose to take notice of customers' recommendations online.
Source: Statuslabs
70% Of Consumers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Rather Than Advertisements
Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
15 Percent Of Consumers Don't Trust Businesses Without Online Reviews
No trust implies no interactions. 15 percent of potential clients will not even think about working with a business they can't find viewpoints about.
Source: Statuslabs
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra
89% Of Clients Review A Businesses Reactions To Reviews
Not only do a lot of consumers read the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Positive Reviews Encourage 68% Of Customers To Use A Local Business
Because the huge bulk of consumers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal