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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star rating is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
95% Of Dissatisfied Customers Will Go Back To A Company If A Company Manages To Solve Problems Rapidly And Effectively
Clients do not anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Google Represents 57.5 Percent Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Customers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
70% Of Customers Prefer To Find Out About A Business Through Reviews And Articles, Instead Of Advertisements
Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a product or service.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Revenue
Businesses that treat customers honorably usually flourish, review websites help ensure of that.
Source: Statuslabs
Online Product Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270 Percent
User review statistics reveal the purchase likelihood for a product with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
Over Half Of People Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If They Were Asked, 77% Of Consumers Would Most Likely Leave A Review
More than a 35% would leave a review to educate others about their client encounter and 24% would likely direct their review to the company itself.
Over a 26% would be willing to submit a review to assist other individuals with their decision making process.
Source: Podium
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Buying decisions are made rapidly.
Online reviews are clearly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra