49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of possible clients will not even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Google Represents 57.5% Of All Reviews Across The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Only 6% Of Consumers Don't Trust Client Reviews At All

According to consumer review data, a whopping 19 percent of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies really use them.

Although we now understand why client reviews are so effective, many businesses apparently do not.

Source: LsaInsider

89% Of Customers Prefer To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile internet browser, individuals choose to read reviews on their phones.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the very same weight as recommendations from loved ones.

Source: Brightlocal

Majority Of Consumers Will Not Use A Company If It Has Less Than A 4 Star Score

This stat is among many that highlight the importance of online scores. Now that news of customer fulfillment travels this fast, keeping your consumers pleased is more vital than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with an ideal five star rating.

Source: Brightlocal

72% Of Clients Won't Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still need client reviews. There's no other way around it. Consumers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine