Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Typically two thirds of businesses have outstanding and good ratings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

Software Application Reviews Influence Over 98% Of All Buyers

18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Considering that the huge bulk of consumers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those very same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management stats indicate a business's reputation doesn't impact just the consumers. Potential team members also take a look at rankings and take a look at reviews.

Source: Deloitte

Over Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Rating

This stat is among numerous that illustrate the value of online rankings. Now that news of client complete satisfaction travels this fast, keeping your customers delighted is more important than ever.

57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for services with an ideal five star rating.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Client reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Nearly a 3rd of customers say written reviews are the only feature that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal