73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Client reviews make the stats appear more authentic which is what the would-be customers are looking for. Almost a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get a better idea of how the business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

Reviews Posted On Twitter Can Help Increase Revenues By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

83% Of Customers Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they used to be. Many users who no longer trust ads pick to focus on customers' suggestions online.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Overall two thirds of businesses have exceptional and awesome rankings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

77% Of Clients Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would leave a review to notify others about their customer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their decision making process.

Source: Podium

One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people know the value of being informed. User-generated material has an indisputable impact on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

72% Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how tempting your marketing is, you still need customer reviews. There is no other way around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general popularity of a website can only go so far when it pertains to trust.

Source: Review Trackers

The Majority Of Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center