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Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Since the vast majority of customers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70% Of Consumers Choose To Learn About A Business Through Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear people aren't pleased with ratings alone.
Customer reviews make the statistics appear more authentic which is what the potential clients are trying to find. Practically a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
89% Of Customers Prefer To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile browser, consumers choose to read reviews on their phones.
Source: Statista
Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made quickly.
Online reviews are obviously convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Online Product Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270 Percent
User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people understand the value of being informed. User-generated material has an indisputable effect on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.
Although we now know why consumer reviews are so powerful, the majority of businesses apparently do not.
Source: LsaInsider
91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review statistics put customers' reviews as the most credible source of suggestions. Online reviews usually bring the very same weight as suggestions from friends and family.
Source: Brightlocal
A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Earnings
Businesses that treat clients honorably usually succeed, review sites help make certain of that.
Source: Statuslabs
If They Were Asked, 77% Of Customers Would Likely Post A Review
More than a 35% would do it to notify others about their consumer encounter and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to give a review to help other people with their choice making process.
Source: Podium
83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads select to focus on consumers' suggestions online.
Source: Statuslabs
89% Of Clients Review A Companies Replies To Reviews
Not only do many shoppers check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz