49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

83% Of All Young Buyers Were Asked To Post A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

Majority Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is one of numerous that show the significance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.

57% of customers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for services with an ideal five star score.

Source: Brightlocal

70% Of Customers Prefer To Discover A Business Via Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Shoppers Like To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile web browser, most people prefer to read reviews on their smart phones.

Source: Statista

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic appeal of a website can just presume when it comes to trust.

Source: Review Trackers

The Majority Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

US Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals check out reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking actually helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Typically two thirds of businesses have good and outstanding scores. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

89% Of Clients Browse A Businesses Reactions To Reviews

Not only do many clients read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat clients fairly generally flourish, review websites help make certain of that.

Source: Statuslabs

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews remain without a reply. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

15% Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of prospective consumers will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs