89% Of Consumers Review A Businesses Responses To Reviews

Not only do the majority of customers check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and rating statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how captivating your marketing is, you still require customer reviews. There's no other way around it. Consumers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Google Represents 57.5% Of All Reviews Worldwide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online rankings stats, we learnt that a company requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Customers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies really utilize them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

15% Of Clients Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective customers won't even think about working with a business they can't find viewpoints about.

Source: Statuslabs

Reviews Posted On Twitter Can Help Boost Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a website can only go so far.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

The Typical Review Length Has Actually Become 65% Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers