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83% Of All Young Shoppers Were Invited To Post A Review Recently
Of those asked, 80% of clients did leave a review. In general, businesses have actually asked 66% of all customers to post a review on their business.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Typically 2 out of 3 businesses have great and exceptional scores. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
89% Of Customers Like To Read Reviews On Their Smart Devices
Be it via an app or a mobile web browser, people choose to read reviews on their smart phones.
Source: Statista
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Looking at online ratings data, we found out that a business requires to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
72 Percent Of Customers Won't Take Action Before They Read Some Reviews
Regardless of how eye-catching your marketing is, you still need client reviews. There is no other way around it. Clients are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other people, you manage to select one that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
Software Reviews Influence Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and rating stats show people value the viewpoint of peers more than any other content.
Source: Collective Bias