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15% Of Consumers Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of prospective clients won't even think about working with a company they can't find opinions about.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a physician or a lawyer.
Young people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review statistics reveal the basic appeal of a site can just go so far when it concerns trust.
Source: Review Trackers
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online scores stats, we learnt that a company needs to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
70 Percent Of Customers Prefer To Discover A Business By Means Of Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
86 Percent Of Customers Would Consider Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Globally
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats position clients' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as suggestions from family and friends.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
Customers Might Spend 31 Percent More With A Business That Has Great Reviews
Focus on this statistic. The better other users explain your product and services, the more cash you can charge and customer review stats reveal to us exactly how much more.
Source: Martech Zone
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
83% Of All Young Buyers Were Invited To Submit A Review Recently
Of those invited, 80% of consumers did post a review. In general, businesses have actually asked 66% of all customers to submit a review on their company.
Source: Brightlocal
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those same customers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks