Majority Of Consumers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the importance of online scores. Now that news of consumer fulfillment travels this quick, keeping your customers happy is more crucial than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for companies with an ideal five star score.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics show a company's reputation doesn't impact just the consumers. Potential team members likewise take a look at scores and take a look at reviews.

Source: Deloitte

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews usually bring the same weight as recommendations from family and friends.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

82 Percent Of Consumers Check Out Review Sites Due To The Fact That They Want To Purchase An Item Or A Service And Want To Get The Facts About The Businesses Products And Services.

Users come because they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

15% Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of prospective customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Irrespective of how alluring your marketing is, you still require client reviews. There is no other way around it. Customers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers