72% Of Consumers Will Not Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need consumer reviews. There is no other way around it. Consumers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the huge impact user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, buying decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers

24% of US buyers consider reviews as 'very influential'.

To illustrate the value of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

Many Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Just 6% Of Consumers Do Not Trust Customer Reviews At All

According to client review stats, a massive 19% of customers constantly trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics reveal the basic popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Consumers Read A Businesses Replies To Reviews

Not only do most clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Typically two thirds of businesses have exceptional and awesome scores. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most credible source of suggestions. Online reviews normally bring the very same weight as suggestions from friends and family.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.

Source: RevLocal