The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your consumers develops trust. Even something easy like reacting to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

89% Of Consumers Review A Companies Feedback To Reviews

Not only do most customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new car and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you quickly decide on one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'very influential'.

To highlight the importance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

Most Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating actually helps your overall rating.

According to client rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and ranking stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

American Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two thirds of companies have exceptional and good ratings. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

Reviews Shared On Twitter Can Boost Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You