Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Considering that the large bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general popularity of a website can just presume when it pertains to trust.

Source: Review Trackers

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Client reviews make the stats appear more genuine which is what the would-be customers are looking for. Almost a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

Reviews Posted On Twitter Can Help Increase Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews stay without a reaction. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

More Than Half Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Score

This stat is among numerous that illustrate the importance of online ratings. Now that news of customer fulfillment travels this fast, keeping your clients happy is more vital than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for businesses with a best five star rating.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Typically 2 out of 3 companies have excellent and outstanding scores. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the very same weight as recommendations from loved ones.

Source: Brightlocal

Half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated material has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When customers need to choose a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

USA Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management statistics show a business's reputation doesn't affect just the customers. Prospective employees likewise take a look at ratings and read reviews.

Source: Deloitte

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do miracles in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent boost.

Source: RevLocal