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15 Percent Of Clients Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of potential consumers will not even consider doing business with a business they can't find viewpoints about.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element
Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated content has an unassailable influence on consumers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'extremely often'.
Source: Trust You
Favorable Reviews Encourage 68% Of Customers To Use A Local Business
Given that the large majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Over Half Of Individuals Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are plainly the more opinionated ones.
Source: Statista
Google Represents 57.5% Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a remote second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Overall two thirds of companies have excellent and awesome ratings. Only 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz