77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

If A Company Deals With Issues Rapidly And Effectively, 95% Of Unsatisfied Consumers Will Go Back To A Business

Consumers don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Only 6% Of Consumers Don't Trust Client Reviews At All

According to customer review stats, a whopping 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your consumers creates trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

67% Of Customers Report Reviews Are A "Very Important" Factor When Picking A Solution Provider

When clients need to choose a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista