54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There is no skirting around it. Consumers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'extremely often'.

Source: Trust You

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the huge impact user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

73 Percent Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the prospective customers are searching for. Practically a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get a clear view of how business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the large bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Half Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of numerous that illustrate the value of online ratings. Now that news of customer fulfillment travels this quick, keeping your consumers pleased is more crucial than ever.

57% of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with a perfect five star rating.

Source: Brightlocal