95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Many Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics place consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as advice from family and friends.

Source: Brightlocal

72% Of Clients Will Not Take Action Unless They Read Some Reviews

Regardless of how alluring your marketing is, you still require customer reviews. There's no other way around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

89% Of Shoppers Like To Read Reviews On Their Smartphones

Be it through an app or a mobile web browser, everyday people choose to read reviews on their cell phones.

Source: Statista

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Google Represents 57.5% Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%

User review stats show the purchase probability for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

70% Of Consumers Choose To Find Out About A Business Via Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

US Shoppers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals check out reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.

Source: Statista

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your consumers builds their trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

95% Of Unhappy Clients Will Return To A Company If A Business Manages To Fix Issues Quickly And Effectively

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

89% Of Clients Review A Businesses Responses To Reviews

Not only do a lot of customers check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks