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64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their buying confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the basic popularity of a site can only presume when it concerns trust.
Source: Review Trackers
49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal
77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management stats show a company's reputation doesn't impact simply the customers. Potential team members likewise take a look at rankings and take a look at reviews.
Source: Deloitte
Reviews Published On Twitter Can Increase Online Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Over Half Of Shoppers Aged 25-34 Gave Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'very frequently'.
Source: Trust You
70 Percent Of Consumers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
If They Were Asked, 77% Of Customers Would Probably Give A Review
More than a 35% would post a review to notify others about their client encounter and 24% would rather direct their review to the business itself.
Over a 26% would want to leave a review to help other individuals with their choice making process.
Source: Podium