More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15% Of Customers Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of prospective customers will not even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers go to Yelp monthly. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

American Consumers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American clients.

Source: Statista

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When consumers have to choose a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management statistics suggest a business's reputation does not impact just the clients. Potential employees likewise look at rankings and read reviews.

Source: Deloitte

90 Percent Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an indisputable impact on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the large majority of consumers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and ranking data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias