54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Customers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of prospective consumers won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

83 Percent Of Consumers Don't Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to take notice of consumers' suggestions online.

Source: Statuslabs

73 Percent Of Customers Think Client Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Almost a third of customers say composed reviews are the only function that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have a huge effect on their decision when consumers have to select a solution provider.

Source: DemandGenReport

Customers Might Spend 31% More With A Business That Has Great Reviews

Take notice of this fact. The more detailed other users explain your product or service, the more cash you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get a clear view of how the business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To show the value of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Shared On Twitter Can Grow Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Company

This stat is one of many that highlight the value of online rankings. Now that news of client fulfillment travels this fast, keeping your consumers delighted is more important than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for businesses with a perfect five star ranking.

Source: Brightlocal