Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'very influential'.

To highlight the significance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those very same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

The Average Review Word Count Has Gotten 65% Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads select to pay attention to clients' recommendations online.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made quickly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of consumer reviews remain without a reaction. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats show the general popularity of a website can only go so far when it pertains to trust.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically 2 out of 3 businesses have good and exceptional scores. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating data show people value the opinion of peers more than any other material.

Source: Collective Bias

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an unassailable influence on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

83% Of All Younger Shoppers Were Invited To Give A Review Recently

Of those asked, 80% of clients did post a review. Overall, businesses have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal

89% Of Clients Read A Companies Reactions To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal