54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general appeal of a site can only go so far.

Source: Review Trackers

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the very same weight as recommendations from friends and family.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually make use of them.

Although we now understand why customer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two-thirds of companies have excellent and awesome ratings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

Only 6% Of Consumers Don't Trust Customer Reviews At All

According to consumer review statistics, a whopping 19 percent of consumers constantly rely on online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

83% Of All Younger Clients Were Invited To Submit A Review Recently

Of those asked, 80% of customers did submit a review. Overall, companies have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Clients Might Invest 31% More With A Business That Has Fantastic Reviews

Take notice of this statistic. The better other users explain your product and services, the more money you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs