63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Business

This stat is one of many that highlight the importance of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your customers pleased is more important than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for companies with a perfect five star score.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If They Were Asked, 77% Of Consumers Would Most Likely Give A Review

More than a 35% would post a review to notify others about their client experience and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two-thirds of businesses have excellent and awesome ratings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the huge effect user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp monthly. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% boost.

Source: RevLocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Considering that the huge majority of customers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how tempting your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Reviews Posted On Twitter Can Help Increase Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online ratings data, we found out that a business needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs