63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the basic popularity of a site can just presume when it concerns trust.

Source: Review Trackers

73 Percent Of Customers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Almost a 3rd of consumers say composed reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When clients need to select a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats suggest a business's reputation does not impact just the consumers. Prospective employees also look at scores and read reviews.

Source: Deloitte

90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Since They Want To Acquire A Service Or An Item And Desire To Get The Truth About The Businesses Items And Services, 82% Of Consumers Visit Review Websites.

Users come because they have currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and score stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

89% Of Individuals Choose To Read Reviews On Their Mobile Devices

Be it through an app or a mobile internet browser, most people choose to read reviews on their mobile devices.

Source: Statista

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Younger Clients Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did post a review. In general, businesses have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal