Only 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to consumer review statistics, a whopping 19 percent of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review stats reveal the purchase probability for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be consumers are trying to find. Almost a third of consumers state composed reviews are the only function that makes them believe the websites' reviews are useful and appropriate.

Source: Fan and Fuel

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use An Organisation

This stat is one of many that illustrate the value of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more important than ever.

57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with a best five star ranking.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how captivating your marketing is, you still require client reviews. There is no skirting around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista